Notes on Freddie Ljumberg image:

We were asked to write notes about several points on the following image, about several points:


Hair: Short, 1 all over, more masculine
Look: Interdigective, inviting, determined, engaging
Face: Not much emotion, strong jaw line, 'chiselled', high cheek bones
Lips: Pouting slightly, shining
Stubble: Masculine, rugged
Body: Sweating, more sexual, attractive skin tone, possibly just worked
Abs: Toned, draws attention away from face towards rest of image
Pubic area: Almost shown off, almost 'teasing' female audience - shaved
Hand: suggestive, cheeky, fist - aggresive
Underwear: Tight, 'Calvin Klein' - advertising
Tatoo: sexual, ferocious, animal
Necklace: Relates to females, sensitive, religious
Background colour: Red! sexual, romantic, passionate
Bicep: Large bicep, attractive look
Bar: suggests he's just worked out

Who is the image aimed at? Men, to get sales
Who does it appeal to? Women, due to the context of the image. Also metrosexual and homosexual men, as they would have looked at the image and aspire to change themselves to look like the model on the advert.